Privacy Policy

1. Introduction

At TreasuredTale ("TreasuredTale", "we", "us", "our"), your privacy and trust are essential to us.
This Privacy Policy explains how we collect, use, store, disclose, and protect your personal data when you:

• visit our website (https://treasuredtalestore.com);
• browse our products;
• make a purchase;
• create an account;
• submit personalization details;
• contact our customer support;
• interact with us through email, ads, or third-party platforms.

By using our Website or Services, you agree to the practices described in this Policy.
If you do not agree with any part of this Policy, please discontinue use of the Website and Services.

This Privacy Policy works together with our:

• Terms & Conditions of Service;
• Cookie Policy;
• Refund & Return Policy;
• Shipping & Delivery Policy;
• Warranty Policy;
• Accessibility Statement.

2. What Personal Data We Collect

We collect personal data to provide our Services, personalize your shopping experience, protect against fraud, fulfill your orders, and comply with legal requirements.

2.1 Information You Provide Directly

This includes:

• Contact Information: name, email, billing and shipping address, phone number
• Order Details: products ordered, personalization details (names, dates, messages, etc.), order notes
• Account Information: login details, preferences
• Payment Confirmation: transaction IDs (processed by Shopify/third-party processors — we never see your full credit card number)
• Customer Support Messages: emails, attachments, order inquiries
• UGC: reviews, images, testimonials

2.2 Personalization Data (specific to TreasuredTale products)

To create personalized jewelry, keepsakes, and custom gifts, you may submit:

• Names;
• Dates;
• Places;
• Messages;
• Uploaded images or design inputs.

You confirm you have the rights to use this content (see Terms & Conditions).

2.3 Information Collected Automatically (Cookies & Tracking)

Automatically collected data may include:

• IP address;
• Device and browser type;
• Pages viewed, time spent;
• Click paths;
• Cart actions;
• Referral source (Google, Pinterest, Meta, etc.);
• Advertising identifiers;
• Region/country for tax & shipping purposes.

Collected via cookies, pixels, tags, and similar technologies (see Cookie Policy).

2.4 Information From Third-Party Partners

We may receive data from:

• Shopify (store hosting + checkout);
• Payment processors (Stripe, PayPal, Shopify Payments);
• Marketing partners (Meta, Google, Klaviyo, Pinterest, TikTok);
• Fraud-prevention services;
• Review platforms used on our store.

3. How We Use Your Information

We use your personal data only for lawful purposes.

3.1 To Fulfill and Deliver Orders

Including:

• Processing payments;
• Creating personalized products;
• Manufacturing & production updates;
• Shipping and delivery;
• Returns and warranty claims.

3.2 To Improve Your Shopping Experience

• Remembering preferences;
• Saving abandoned carts;
• Customizing recommendations;
• Simplifying checkout.

3.3 For Customer Support

• Verifying identity;
• Resolving complaints;
• Updating order status.

3.4 For Marketing & Advertising (Where Permitted)

• Sending offers, discounts, product updates;
• Showing ads based on browsing or order history;
• Preventing ad fatigue and irrelevant ads.

3.5 Fraud Prevention & Platform Security

We use specialized tools to detect:

• Spam;
• Fraudulent purchases;
• Unauthorized account access;
• Malicious activity.

3.6 Compliance with Law

Including:

• Tax requirements;
• Legal obligations;
• Recordkeeping;
• Responding to lawful requests.

4. Legal Bases (GDPR, UK GDPR, Switzerland, EU/EEA)

Where required, we rely on:

• Consent — for marketing emails, analytics, and non-essential cookies;
• Contractual Necessity — to fulfill orders;
• Legitimate Interests — security, fraud prevention, website improvement;
• Legal Obligation — tax, accounting, disputes.

You may withdraw consent at any time.

5. How We Share Your Information

We never sell your personal data for money.

We may share data with:

5.1 Service Providers (Essential for Operation)

Including:

• Shopify;
• Shipping partners;
• Product manufacturers;
• Customer support tools;
• Analytics tools;
• Email marketing platforms.

5.2 Advertising Partners (Where Allowed)

For retargeting and campaign optimization.

5.3 Fraud-Prevention Services

To detect illegal or abusive activity.

5.4 Legal or Mandatory Disclosures

Only when required by law.

6. Data Retention

We keep data only as long as necessary:

1. Order data: 5–10 years (legal/tax requirements)
2. Account data: until deletion
3. Marketing data: until you unsubscribe
4. Personalization data: for production + recordkeeping
5. Cookies: see Cookie Policy

7. Your Rights

Depending on your region (EU/EEA, UK, US states), you may have rights to:

• Access your data;
• Correct inaccurate data;
• Delete your data;
• Restrict processing;
• Portability;
• Opt out of personalized ads;
• Withdraw consent;
• Appeal decisions;
• Request full account deletion.

To exercise rights: support@treasuredtalestore.com

We respond within legally required timelines.

8. EU/EEA, UK & International Transfers

We operate internationally and may transfer data to:

• United States,
• Canada,
• EU/UK,
• Other regions where partners operate.

Transfers rely on:

• Standard Contractual Clauses;
• Adequacy decisions;
• Contractual necessity.

9. Children's Data

We do not knowingly collect data from individuals under 16.
If submitted accidentally, contact us for deletion.

10. Data Security

We use:

• Encryption (SSL);
• Secure Shopify infrastructure;
• Access controls;
• Fraud detection systems;
• Monitoring tools.

No method is 100% foolproof, but security is a top priority.

11. Third-Party Links

External sites have separate policies; we are not responsible for their content or privacy practices.

12. Additional Notices for U.S. State Privacy Laws

(For California, Colorado, Virginia, Connecticut, Utah, etc.)

We include required disclosures for:

• "Selling" or "sharing" (per legal definitions);
• Right to opt out;
• Right to limit use of sensitive personal information.

You can use opt-out tools or email us directly.

13. Changes to This Policy

We may update this Policy as laws or business needs evolve.
Material changes will be communicated via banner or email.

14. Contact Us

If you have questions or want to exercise privacy rights, contact us at: 
support@treasuredtalestore.com.

Last updated: August 15, 2025